To influence directly
Bill Gove encouraged
speakers to use this model
when persuading an audience to
The Vignette Model
Premise (Opening: A statement of opinion or belief): "For me a speaker's primary role is encouraging an audience to do their own thinking and feeling."
(Middle: The challenge such a view brings and the resolution
PayOff (Closing: The personal benefit achieved): "For me, this yields two benefits. First, I am not setting myself up as an opinions authority and second, I realize no one else can be either. Not a bad situation to be in... when you think about it."
(as of September 1, 2014)